PhD Defense – Contextual Intelligence: Leveraging AI for Targeted Marketing
NAT.D.320, Umeå UniversityEmil Häglund defends his doctoral thesis, Contextual Intelligence: Leveraging AI for Targeted Marketing, at Umeå University. Click here for a link to the event page at Umeå University Abstract As privacy concerns increase and regulation against tracking-based advertising tightens, contextual advertising, which targets ads based on webpage content rather than personal data, offers a compelling alternative. The […]